GENERATING VALUE
IN THE NEW ERA
OF MARKETING
Marketing organizations are increasingly earning a seat at the business-decision table.
This ALEx insights report will show how building and maintaining relationships drive revenue, how marketers can keep up with the whirlwind of industry changes, and the best way to establish the true value of your marketing to leadership.
- Address the biggest challenges facing CMOs right now and how to close the gaps
- Discover the unexpected solution to the in-house or agency debate
- Learn how you can build an aligned team that actually drives revenue
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63.8%
of marketers say that demonstrating the impact of marketing on financial outcomes is their top difficulty on a day-to-day basis.
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80%
of business decision-makers put improving their company’s customer experience among the top priorities for the coming year.
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52%
of marketers admitted that pressure from boardrooms and CEOs has increased over the last year and with that responsibility has inevitably come the push to drive such bottom-line measures as revenue and growth.