Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections


About this course

Today, data purchases make up 10 to 12 percent of every digital advertising dollar spent. With the proliferation of available data, marketers need to stay focused on results now more than ever. Are you focused?

This quick thirty-minute course explores Third-party data — what it is and how it can be used in tandem with first- and second-party data. You’ll learn how Third-party data can help you reach potential customers you may never have been able to access, see examples of brands leveraging this type of data successfully and understand why marketers are often faced with deciding between accuracy and scale.

When it comes to data purchasing, you're seeking data that will result in increased revenue. Take this course to understand how to navigate Third-party data and take the next step with measured success.

This course is best suited for: Students, Small businesses, Entry-level marketers

Third-party Data Basics

    What you'll learn

  • Welcome
  • What is Third-party Data?
  • Benefits & Challenges
  • Third-party Data Today & Future Trends
  • Course Completion & Final Feedback Questionnaire