Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections


About this course

Do you know if programmatic advertising is valuable to you? You need to be equipped with the right knowledge so you can have the right conversations with the marketing team and make the most informed decisions. In other words, you need to know the value of programmatic advertising and how it fits into the marketing mix.

In this brief course, you’ll learn the most important points: how to improve your programmatic ROI, when this type of advertising works best, and what to measure to understand the success of your ads. You’ll also journey through the life of a programmatic ad to get a sense of the user experience and what things like successful bidding and avoiding ad fraud look like on the business end.

You’ll watch an info-packed video and download a reference worksheet to guide you through advertising meetings. Take this bite-sized course if you need help determining whether (and how) programmatic advertising is valuable to you.

This course is best suited for: Small businesses, Marketing managers

The Value of Programmatic

    What you'll learn

  • The Value of Programmatic
  • Course Completion & Final Feedback Questionnaire