About this course
In this brief course, you’ll learn the most important points: how to improve your programmatic ROI, when this type of advertising works best, and what to measure to understand the success of your ads. You’ll also journey through the life of a programmatic ad to get a sense of the user experience and what things like successful bidding and avoiding ad fraud look like on the business end.
You’ll watch an info-packed video and download a reference worksheet to guide you through advertising meetings. Take this bite-sized course if you need help determining whether (and how) programmatic advertising is valuable to you.
This course is best suited for: Small businesses, Marketing managers
The Value of Programmatic
- The Value of Programmatic
- Course Completion & Final Feedback Questionnaire