Course details

About this course

Search has evolved from something marketers should keep their eye on to an essential part of the marketing mix. Today, no brand can escape search marketing.

It’s critical to understand the capabilities of search today, and how innovations have helped shape the state of search, so marketers know the playing field. This two-hour course will guide you through the evolution of search and dive into the complicated technologies that provide exciting possibilities for marketers. You’ll learn what the latest trends are in the industry and how to keep up with them, how to use both paid search and SEO to maximize your search ROI.

Before you write-off search as a marketing add-on, take this course. You’ll walk away with a deeper understanding of its value to your organization and actionable strategies to win.

This course is best suited for: Students, Small businesses, Entry-level marketers, Marketing managers

The State of Search

    What you'll learn

  • Welcome
  • Today's Search Channel
  • The Market
  • SEO vs. Paid Search
  • Advanced Search Technology
  • Course Completion & Final Feedback Questionnaire