Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections


About this course

Programmatic advertising is a complicated web of algorithms, data and creative. Its advantages in today’s digital world are unparalleled, which is why savvy marketers are taking advantage more now than ever before.

In this two-hour deep dive, you’ll uncover the ways in which marketers are tapping into programmatic to get control over their advertising. You’ll journey through the history of programmatic advertising and why the instantaneous delivery of programmatic ads has become the norm in the industry. You’ll learn how all the key players in the ecosystem work together and, of course, why in-house programmatic trading has become king.

Programmatic has so many moving pieces. Take this course to fit those pieces together to optimize this booming ad tech for your own brand.

This course is best suited for: Entry-level marketers, Marketing managers

Programmatic 101

    What you'll learn

  • Welcome
  • Fundamentals of Programmatic Advertising
  • The Programmatic Ecosystem
  • Programmatic Buying & Selling
  • The Future of Programmatic
  • Course Completion & Final Feedback Questionnaire