About this course
This hour-long course covers the ins and outs of optimizing this super-effective advertising medium. You will learn how podcast ads drive purchasing (and how to capitalize). You’ll learn what type of ads get listeners’ attention and the theories behind the best performing ads, and you’ll also get the low-down on whether branded podcasting actually works — a hot topic for big-brand advertisers. But podcast ads aren’t all smooth sailing. By the end of this hour, you’ll have a clear understanding of the current messiness behind podcast ad data and how to navigate it.
The fast-growing world of podcast listenership is full of opportunities for the in-the-know ad professional. Take this course to unlock its potential for your brand.
This course is best suited for: Students, Small businesses, Entry-level marketers, Marketing managers
Podcast Advertising 101
- The Podcast Market Basics
- Podcast Marketing
- Metrics & KPIs
- Disruptors in the Industry
- Final Feedback Questionnaire & Course Completion