Course details

Instructor

ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections

(23)

About this course

If you’re not already advertising on podcasts, you should be. Projections for ad revenues are upwards of $600 million over the next year, and podcast listenership is expected to grow 30 percent per year through 2022.

This hour-long course covers the ins and outs of optimizing this super-effective advertising medium. You will learn how podcast ads drive purchasing (and how to capitalize). You’ll learn what type of ads get listeners’ attention and the theories behind the best performing ads, and you’ll also get the low-down on whether branded podcasting actually works — a hot topic for big-brand advertisers. But podcast ads aren’t all smooth sailing. By the end of this hour, you’ll have a clear understanding of the current messiness behind podcast ad data and how to navigate it.

The fast-growing world of podcast listenership is full of opportunities for the in-the-know ad professional. Take this course to unlock its potential for your brand.

This course is best suited for: Students, Small businesses, Entry-level marketers, Marketing managers
Course

Podcast Advertising 101

    What you'll learn

  • Welcome
  • The Podcast Market Basics
  • Podcast Marketing
  • Metrics & KPIs
  • Disruptors in the Industry
  • Final Feedback Questionnaire & Course Completion