Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections


About this course

For so many reasons, marketing has evolved through the ages. Digital marketing today isn’t the same as it was five years ago. Are you up to speed?

This 1.5-hour course takes a birds-eye view of digital marketing as it stands in 2019 and beyond. You’ll journey through the evolution of the straight-forward, traditional sales funnel through to today’s dynamic marketing hourglass. You’ll learn how to create a customer journey that’s actually mapped to your customers’ experiences — and what that will mean for your ROI. And, you’ll be ready to create and run optimized campaign strategies — using tactics like attribution, cross-device data, and digital targeting — to make the most of digital advertising’s power.

There are so many moving pieces in the digital marketing puzzle that make the whole operation tick. Take this course to understand what it means to be a digital marketer in today’s world.

This course is best suited for: Students, Small businesses, Entry-level marketers

Modern Digital Marketing

    What you'll learn

  • Welcome
  • The Traditional Marketing Funnel
  • The Modern Sales Hourglass
  • Digital Data & Optimization
  • Course Completion & Final Feedback Questionnaire