Course details


Spire Sports + Entertainment

Spire Sports is a sports and entertainment marketing agency.

Spire Sports + Entertainment’s connections


About this course

This two-hour-long course, produced in partnership with Spire Sports + Entertainment, will give you a glimpse into the unique opportunities presented in marketing to sports fans. In this course, we will take a look at some of the unique demographics, psychographics, and cultural nuances that exist in each sport, and its fans. We'll examine best practices from some of the world's most recognizable brands and unpack the underlying lessons from their strategies.

Whether your brand or agency currently markets to sports fans or not, by the end of these two hours, you’ll have a clearer understanding of why marketing to sports fans can present such lucrative brand-building opportunities, and how the expertise from our friends from Spire Sports + Entertainment can help your brand achieve its goals.

This course is best suited for: Small businesses, Entry-level marketers, Marketing managers, Media planners/buyers.

Marketing to Sports Fans

    What you'll learn

  • Welcome
  • What are Sports Fan Demographics & Psychographics?
  • NFL
  • MLB
  • NBA
  • NHL
  • PGA
  • MLS
  • Final Quiz & Course Feedback Questionnaire