Course details

Instructor

ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections

(23)

About this course

Influencer marketing has the potential to earn brands $5 for every dollar spent. That’s more ROI than any other paid advertising approach.

This two-hour course will take you through what you need to know about the power of influencer marketing. You’ll learn what the goal of this emerging marketing strategy really is and how to generate positive ROI for your campaigns. You’ll get the nuts and bolts of some of the most successful campaigns ever run, and how to overcome the greatest challenge of all: finding influencers who align with your brand identity.

63 percent of businesses intend to increase their influencer marketing budget next year. Take this course to be ahead of the curve when they do.

This course is best suited for: Students, Small businesses, Entry-level marketers
Course

Influencer Marketing

    What you'll learn

  • Welcome
  • What is Influencer Marketing?
  • The Influencer Market
  • Who are Influencers?
  • Using Influencer Marketing Effectively
  • Case Studies & the Future of Influencer Marketing
  • Course Completion & Final Feedback Questionnaire