About this course
This one-hour course will compare in-house and agency-run digital marketing. You’ll learn why some of the biggest brands have decided to bring digital creation and ad buying into their purview rather than outsource it to an external agency. You’ll understand the challenges facing businesses developing in-house teams — and yes, there are challenges no matter which direction you go — and how you can overcome them.
The decision to build an in-house team to develop and deliver your digital marketing needs is a big one. Take this course to understand the pros and cons of each side, so you can make the choice that’s best for your brand.
This course is best suited for: Small businesses, Marketing managers, C-Suite
- Agency Model
- In-house Model
- Weighing the Options
- Course Completion & Final Feedback Questionnaire