Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections


About this course

Thinking about bringing your digital marketing in-house? The current trend, thanks to a multitude of factors, shows that most companies are doing the same. Before making a move, however, it is essential that brands understand the benefits and drawbacks of each.

This one-hour course will compare in-house and agency-run digital marketing. You’ll learn why some of the biggest brands have decided to bring digital creation and ad buying into their purview rather than outsource it to an external agency. You’ll understand the challenges facing businesses developing in-house teams — and yes, there are challenges no matter which direction you go — and how you can overcome them.

The decision to build an in-house team to develop and deliver your digital marketing needs is a big one. Take this course to understand the pros and cons of each side, so you can make the choice that’s best for your brand.

This course is best suited for: Small businesses, Marketing managers, C-Suite

In-house Digital

    What you'll learn

  • Welcome
  • Agency Model
  • In-house Model
  • Weighing the Options
  • Course Completion & Final Feedback Questionnaire