Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

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About this course

The hashtag is a well-known social media tool used to build communities and foster conversations. It’s also one of the most powerful marketing tools available. Hashtags can engage consumers, increase brand awareness and even send your campaign viral — if, and only if, they’re used well.

This one-hour course dives into the world of the hashtag, from its humble beginnings to its commanding impact on social media marketing and global awareness. You’ll learn what you need to know to execute it well, including norms to keep in mind when using hashtags, what that sweet spot is for the number and type of hashtags you should use and how to avoid pitfalls like social media shadowbans.

Hashtags have the power to energize meaningful, fun and far-reaching campaigns — if marketers are well-versed in hashtag marketing strategy, that is. Take this course to understand hashtag marketing so you can use this tool to truly drive engagement with your audience.

This course is best suited for: Students, Entry-level marketers, Marketing managers

Hashtag Marketing

    What you'll learn

  • Welcome
  • Hashtag Basics
  • Hashtag Marketing
  • Hashtag Marketing Case Studies
  • Course Completion & Final Feedback Questionnaire