About this course
This certification-level course, led by industry veteran John Bishop, includes nine modules that touch on almost every aspect of the digital advertising landscape. You’ll learn the ins and outs of the industry language (including all the acronyms) and commonly used tools. You will discover real-world ways digital impacts businesses and consumers and you’ll learn how marketers are adapting to the ever-changing world of ad execution, tracking and campaign management.
To succeed, every marketer should be well-versed in developing digital campaigns, leveraging reports and tracking campaign performance. Take this course to dive deep into the world of digital advertising and learn what you need to get ahead.
This course is best suited for: Students, Small businesses, Entry-level marketers
Foundations in Digital Media Marketing Certification
- History of Digital Media Marketing
- The State of Digital
- Ad Formats & Delivery
- The Digital Ecosystem
- Modern Digital Marketing
- Digital Media Campaigns
- Campaign Effectiveness
- Regulation & Compliance
- Course Completion & Final Feedback Questionnaire