Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

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About this course

Digital advertising is the new standard, and marketers need to be up to the minute in order to optimize advertising campaigns. If you’re looking to educate yourself on the foundations of digital advertising, this course is for you.

This certification-level course, led by industry veteran John Bishop, includes nine modules that touch on almost every aspect of the digital advertising landscape. You’ll learn the ins and outs of the industry language (including all the acronyms) and commonly used tools. You will discover real-world ways digital impacts businesses and consumers and you’ll learn how marketers are adapting to the ever-changing world of ad execution, tracking and campaign management.

To succeed, every marketer should be well-versed in developing digital campaigns, leveraging reports and tracking campaign performance. Take this course to dive deep into the world of digital advertising and learn what you need to get ahead.

This course is best suited for: Students, Small businesses, Entry-level marketers

Foundations in Digital Media Marketing Certification


    What you'll learn

  • Welcome
  • History of Digital Media Marketing
  • The State of Digital
  • Ad Formats & Delivery
  • The Digital Ecosystem
  • Programmatic
  • Modern Digital Marketing
  • Digital Media Campaigns
  • Campaign Effectiveness
  • Regulation & Compliance
  • Course Completion & Final Feedback Questionnaire