Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections


About this course

Cross-device digital marketing strategies rely on two models of data: probabilistic and deterministic. Do you know what these models are and how to use each one?

This one-and-a-half-hour course explores the differences between probabilistic and deterministic data by clarifying what they are. You’ll learn why deterministic & probabilistic data are so valuable to marketing campaigns (and they both are), why neither on its own presents an ideal foundation for cross-device marketing, and how to strike a balance that taps into the best of both worlds.

Marketers need to understand the nuanced world of user data with clarity so they can maximize their reach and message, while also carefully navigating growing issues such as data privacy. Take this course to understand the many do's and don'ts with datasets and how to utilize them for the best results."

This course is best suited for: Students, Entry-level marketers

Deterministic & Probabilistic Data

    What you'll learn

  • Welcome
  • Demystifying Data-Driven Marketing
  • Deterministic Data
  • Probabilistic Data
  • Deterministic & Probabilistic Data in Action
  • Course Completion & Final Feedback Questionnaire