Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

ALEx Experts’s connections


About this course

Tools like targeting and attribution are an essential part of marketers’ arsenal, just as understanding the right KPIs can help you run the most effective campaigns. How well is your advertising performing?

This one-hour course will give you the tools you need to be effective. After all, that’s what marketing is all about, isn’t it? You’ll learn how to use KPIs to actually see how your ads are doing and how to make them perform better. You will understand how much it all costs, and get to know how exactly you can pack the most punch into your marketing message to the right audience at the right time.

You need ways to determine the success of your campaigns and how to target the right people to get your message across. Take this course to learn how to navigate and execute a solid ad campaign.

This course is best suited for: Small businesses, Entry-level marketers

Campaign Effectiveness 101

    What you'll learn

  • Welcome
  • What is Campaign Effectiveness?
  • Tools for Campaign Measurement
  • KPIs
  • Targeting
  • Course Completion & Final Feedback Questionnaire