Course details


ALEx Experts

Industry insiders with a knack for creating impactful learning journeys.

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About this course

Only 14 percent of companies say they’re ready for the California Consumer Privacy Act, which went into effect on January 1, 2020. Truth time: Do you know if your company is compliant?

This hour-long course dives into the marketing implications of the new CCPA legislation — a law that will impact any company that collects data on California residents. Following closely on the heels of the European Union’s GDPR legislation, CCPA has key provisions and substantial fines that are all its own. In this course, you’ll learn what those provisions are, the new opt-out requirements that could mean changes to your privacy policy and website, the extent of the penalties for noncompliance and everything in between.

Marketers need to understand what CCPA is so they can help guide data-sharing practices in their department and stay in compliance with the law. Take this course to learn the best ways to get ready for CCPA.

This course is best suited for: Small businesses, Marketing managers, C-Suite

California Consumer Privacy Act (CCPA)

    What you'll learn

  • Welcome
  • CCPA Basics
  • Complying with CCPA
  • Data Privacy Landscape & What’s Next
  • Course Completion & Final Feedback Questionnaire