ALEx

ALEx stories

A learning community born of necessity

Allie Shaffer Nov. 5, 2019

Welcome to The Ad Learning Exchange. We’re so happy you’re here!

As we grow in our careers we realize quickly that there are some things we do not learn in school. In fact, most of what we do on the job is learned over time and with experience.

This is true in any industry, especially when it comes to media and advertising, which is currently facing a notorious and looming talent gap that cannot be fixed by any one college curriculum or digital media certification program.

Why? Because the business is changing every day, and what you learn now might not matter in three months.

Change can be the catalyst for growth — or for falling behind.

With thousands of platforms, apps and publishers popping up, with companies merging and even shutting down every month, things are tough to navigate. And with increasing pressure for CMOs to show ROI in direct correlation with revenue and growth while budgets continue to tighten, more responsibility for advertising and media is being placed directly on marketing teams. Letting your agency handle it just doesn’t cut it anymore. Your people need to know enough to be a valuable part of the conversation. They need to know their audience and how to reach them effectively across channels — and how to measure the results.

So, what does this mean for agencies? 

 It means there’s more pressure, of course, to provide value for your clients and put their spend to good use. Margins are closing in every year for everyone.

But we’re not worried. It’s still an exciting place to be, and if you can get ahead of the information curve and make sense of it all, a promising future awaits you.

Whether you are an industry veteran or interested in exploring a career in this rapidly changing industry, you need a place you can go to learn where you can trust that the information you are getting is accurate, relevant, up-to-date and affordable.

This is why we created The Ad Learning Exchange (which we like to call ALEx). It’s a platform and a community with courses built out of pure necessity for on-the-job effectiveness. We were those people staying up all night Googling, going down the rabbit hole of research and articles, just to make sense of a topic for a big meeting the next morning. While this can be an informative experience, too much of it can become tedious. Learning this way is just not sustainable. We simply don’t have the time.

Our mission is to provide you with the knowledge you need across the entire media landscape so you can get ahead and stay relevant. We do this through a combination of courses and tools that allow you to interact with our community of like-minded professionals.

This blog serves as a place for us to provide insights and updates on what we think is important, interesting or simply worth sharing with our community. If you have not already done so, sign up for a subscription and give us a try.

We appreciate how valuable your time is, and since you’ve taken some of it to read this first blog post, we’ll pay you back by giving you a code for your first month free of charge.

Drop us a line in the contact form to receive your discount code. We can’t wait to hear from you.

All the best to you on your learning journey,

Allie & Brynn 


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Allie Shaffer, Managing Director

Allie began her career as a management consultant focusing on executive development and training, and startup business and product strategy. She founded and launched the eTeach learning management system in 2013, utilized by Fortune 100 companies to manage global leadership skills training programs. Concurrent to operating eTeach, she led product strategy at a media company, where she implemented training to manage against a talent gap in an environment of rapid change and digital transformation.


Brynn Vollmer, EVP Content & Operations

Brynn began her career in advocacy, with a focus on federal and state legislative and regulatory initiatives. She dedicated many years to non-profit management and strategic positioning consulting for military family organizations, schools, and community advocacy programs. She partnered with Allie while developing leadership skills training programs and is dedicated to creating accessible and engaging learning environments for career growth.