ALEx

ALEx stories

  • ALEX STORIES 10 min read

    It's About Humanity

    Allie Shaffer Jun. 4, 2020

    Colleagues and Friends,We at ALEx stand in solidarity with our colleagues, clients, partners, and fellow Americans to combat racial injustice and inequality in America. We have a z...

  • ALEX STORIES 10 min read

    Assessing Your Team During an Economic Downturn

    Aliyah Mallak May. 28, 2020

    Over the past three months, most industries have had a dip in sales, with staggering drops in clothing, furniture, vehicles, and oil. Even ad tech giants like Facebook, Google, and...

  • ALEX STORIES 10 min read

    COVID-19: How Recent Marketing Grads are Coping

    Aliyah Mallak May. 21, 2020

    The end of spring has always been a time full of promise and joy for colleges and universities. Seniors are graduating, joining the workforce, applying, and interviewing for that f...

  • ALEX STORIES 10 min read

    Why Your Team Needs Learning Now More Than Ever

    Chelsea Iversen May. 14, 2020

    You may be struggling to keep your team motivated or to help them stay up to date with the lightning-quick shifts in the marketing and advertising industry. You may also be looking...

  • ALEX STORIES 8 min read

    How to Track Employee Training Progress

    Chelsea Iversen May. 7, 2020

    Teams need to have the appropriate skills in order to do their jobs. Skills levels are a key indicator of team performance according to the Society for Human Resource Management, a...

  • ALEX STORIES 8 min read

    What Is a Learning Path and Why Is It Necessary?

    Chelsea Iversen Apr. 30, 2020

    What is a learning path?A learning path is a group of related courses that, together, help you master some topic or area of learning. Inside this learning path, there can be variou...

  • ALEX STORIES 5 min read

    How Training Helps You Stay Agile in Times of Change

    Chelsea Iversen Apr. 23, 2020

    It’s mid-April 2020, and like it or not, your marketing priorities have probably changed.Those changes may come in different forms. Some 81 percent of multinational corporations ha...

  • ALEX STORIES 5 min read

    Why You Should Upskill (Efficiently) in Times of Scarcity

    Chelsea Iversen Apr. 16, 2020

    The IMF is predicting an international economic downturn on par with the Great Depression. While it’s not constructive to be alarmist, it is constructive to be prepared. To survive...

  • ALEX STORIES 5 min read

    Strategies to Help You Learn More Effectively

    Chelsea Iversen Apr. 7, 2020

    Learning something new is certainly an act of self-care, and it has loads of benefits for your personal and professional life. And yet in these unprecedented times, when many of us...

  • ALEX STORIES 8 min read

    Your COVID-19 Marketing Response Checklist

    Chelsea Iversen Apr. 2, 2020

    Right now, brand trust is paramount. Maybe you are looking for a way to reposition your marketing to meet the new normal (or at least what that looks like now), and you think you h...

  • ALEX STORIES 5 min read

    The Value of Learning Something New (In 15 Minutes or Less)

    Chelsea Iversen Mar. 25, 2020

    In these unprecedented times, it’s possible that we're all a bit...underproductive. Whether we're working with unlikely coworkers (some who need us to teach them math and feed them...

  • ALEX STORIES 10 min read

    Tips to Manage Your Remote Team (From a Completely Remote Team)

    Chelsea Iversen Mar. 17, 2020

    Managing a remote team? You’re not alone.This week, the number of people doing work from home has exploded in the U.S. due to the precautions taken to slow the spread of the COVID-...

  • ALEX STORIES 8 min read

    What We Learned About Data and Technology for Marketers

    Chelsea Iversen Mar. 10, 2020

    In early March, advertisers, marketers, and data professionals descended on Orlando to talk about technology. We were there as an ANA Thought Leadership Partner, and the air was el...

  • ALEX STORIES 8 min read

    How to Find Balance in Your Marketing Technology Stack

    Chelsea Iversen Mar. 5, 2020

    Marketing technology, often referred to as martech, is any technology that helps marketers do their jobs better. To date, marketing technology encompasses more than 7,040 different...

  • ALEX STORIES 5 min read

    Why Marketers Need to Care About 5G

    Chelsea Iversen Feb. 26, 2020

    Back in November, we told you 5G would be something to look out for in 2020. Well, it’s barely 2020 and 5G is here, and it’s confusing consumers and marketers alike. Verizon is cle...

  • ALEX STORIES 8 min read

    Should Brands Be on TikTok?

    Chelsea Iversen Feb. 20, 2020

    I know what you’re thinking — TikTok is just another social media fad — but before you roll your eyes and click away, hear us out. This social app has the potential to reach users...

  • ALEX STORIES 8 min read

    What You Need to Know About Google’s New Cookie Policy

    Chelsea Iversen Feb. 13, 2020

    On February 4, 2020, Google announced that publishers using the Chrome browser will be required to reveal how they collect third-party user cookies across the web. If not, Google h...

  • ALEX STORIES 10 min read

    How to motivate your team to learn

    Chelsea Iversen Feb. 6, 2020

    Professional development is an important part of running a successful marketing department. You want to keep your team up to speed with critical tech trends, optimize performance a...

  • ALEX STORIES 8 min read

    Small business marketing basics

    Chelsea Iversen Jan. 30, 2020

    Marketing often takes a back seat to product development in small businesses, and rightly so. Many small business owners are passionate about what they have to offer the community,...

  • ALEX STORIES 8 min read

    Direct Response and Performance Marketing: Interview with Corinne Casagrande

    Chelsea Iversen Jan. 23, 2020

    For today’s interview, we sat down with Corinne Casagrande, SVP of Strategy & Digital at Broadbeam Media and ALEx course provider to discuss direct response and performance mar...

  • ALEX STORIES 5 min read

    How to Build a Team to Increase Marketing ROI

    Chelsea Iversen Jan. 15, 2020

    You need to increase your marketing ROI. We all do. But it feels like a challenge when there are new channels, new expectations, new datasets, new AI configurations, and new platfo...

  • ALEX STORIES 5 min read

    The State of Search Marketing Today

    Chelsea Iversen Jan. 7, 2020

    Search marketing, including paid search and search engine optimization (SEO), is a channel that has seen almost constant change over the past 25 years. The state of search marketin...

  • ALEX STORIES 3 min read

    Close The Year, Close the Marketing Skills Gap

    Chelsea Iversen Dec. 19, 2019

    For marketers, 2019 has been a year of growth.Media and Communications hiring in the U.S. is up by 40 percent compared to last December. The industry now encompasses more touchpoin...

  • ALEX STORIES 4 min read

    What are the biggest challenges for marketing?

    Chelsea Iversen Dec. 11, 2019

    The value of marketing is essential — this much is clear to business leaders. And yet, CMOs and marketing heads find themselves at odds with proving their department’s financial im...

  • ALEX STORIES 5 min read

    Top Marketing Trends to Know Before 2020

    Chelsea Iversen Nov. 25, 2019

    Marketers need to be kept in the know when it comes to upcoming trends. Here are some of the top marketing trends we’ve been keeping our eye on as we approach the new year:It’s all...

  • ALEX STORIES 3 min read

    Q&A: Course Building with ALEx

    Chelsea Iversen Nov. 14, 2019

    Education is more than just spoon-feeding information. In order to truly teach a topic, we need to break it down and pass on what we know in engaging ways -- ways that tap into var...

  • ALEX STORIES 2 min read

    A learning community born of necessity

    Allie Shaffer Nov. 5, 2019

    Welcome to The Ad Learning Exchange. We’re so happy you’re here!As we grow in our careers we realize quickly that there are some things we do not learn in school. In fact, most of...