ALEx
ALEx stories
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ALEX STORIES 10 min read
What Schools are Planning for the Fall
Aliyah Mallak Jul. 9, 2020The question most students were asking in March hasn’t changed much in nearly four months, “When will we return to school and what will it be like?”Colleges and universities across...
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ALEX STORIES 10 min read
Sports Marketing Partnerships are Changing
Aliyah Mallak Jul. 2, 2020The lack of live sporting events since the COVID pandemic hit has been nothing short of heartbreaking for millions of fans across the globe.At their core, sports and entertainment...
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ALEX STORIES 10 min read
Education Drives Change
Aliyah Mallak Jun. 11, 2020“Knowledge is power. Information is liberating. Education is the premise of progress in every society, in every family. “ - Kofi AnnanLearning and educating start from the moment w...
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ALEX STORIES 10 min read
It's About Humanity
Allie Shaffer Jun. 4, 2020Colleagues and Friends,We at ALEx stand in solidarity with our colleagues, clients, partners, and fellow Americans to combat racial injustice and inequality in America. We have a z...
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ALEX STORIES 10 min read
Assessing Your Team During an Economic Downturn
Aliyah Mallak May. 28, 2020Over the past three months, most industries have had a dip in sales, with staggering drops in clothing, furniture, vehicles, and oil. Even ad tech giants like Facebook, Google, and...
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ALEX STORIES 10 min read
COVID-19: How Recent Marketing Grads are Coping
Aliyah Mallak May. 21, 2020The end of spring has always been a time full of promise and joy for colleges and universities. Seniors are graduating, joining the workforce, applying, and interviewing for that f...
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ALEX STORIES 10 min read
Why Your Team Needs Learning Now More Than Ever
Chelsea Iversen May. 14, 2020You may be struggling to keep your team motivated or to help them stay up to date with the lightning-quick shifts in the marketing and advertising industry. You may also be looking...
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ALEX STORIES 8 min read
How to Track Employee Training Progress
Chelsea Iversen May. 7, 2020Teams need to have the appropriate skills in order to do their jobs. Skills levels are a key indicator of team performance according to the Society for Human Resource Management, a...
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ALEX STORIES 8 min read
What Is a Learning Path and Why Is It Necessary?
Chelsea Iversen Apr. 30, 2020What is a learning path?A learning path is a group of related courses that, together, help you master some topic or area of learning. Inside this learning path, there can be variou...
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ALEX STORIES 5 min read
How Training Helps You Stay Agile in Times of Change
Chelsea Iversen Apr. 23, 2020It’s mid-April 2020, and like it or not, your marketing priorities have probably changed.Those changes may come in different forms. Some 81 percent of multinational corporations ha...
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ALEX STORIES 5 min read
Why You Should Upskill (Efficiently) in Times of Scarcity
Chelsea Iversen Apr. 16, 2020The IMF is predicting an international economic downturn on par with the Great Depression. While it’s not constructive to be alarmist, it is constructive to be prepared. To survive...
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ALEX STORIES 5 min read
Strategies to Help You Learn More Effectively
Chelsea Iversen Apr. 7, 2020Learning something new is certainly an act of self-care, and it has loads of benefits for your personal and professional life. And yet in these unprecedented times, when many of us...
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ALEX STORIES 8 min read
Your COVID-19 Marketing Response Checklist
Chelsea Iversen Apr. 2, 2020Right now, brand trust is paramount. Maybe you are looking for a way to reposition your marketing to meet the new normal (or at least what that looks like now), and you think you h...
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ALEX STORIES 5 min read
The Value of Learning Something New (In 15 Minutes or Less)
Chelsea Iversen Mar. 25, 2020In these unprecedented times, it’s possible that we're all a bit...underproductive. Whether we're working with unlikely coworkers (some who need us to teach them math and feed them...
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ALEX STORIES 10 min read
Tips to Manage Your Remote Team (From a Completely Remote Team)
Chelsea Iversen Mar. 17, 2020Managing a remote team? You’re not alone.This week, the number of people doing work from home has exploded in the U.S. due to the precautions taken to slow the spread of the COVID-...
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ALEX STORIES 8 min read
What We Learned About Data and Technology for Marketers
Chelsea Iversen Mar. 10, 2020In early March, advertisers, marketers, and data professionals descended on Orlando to talk about technology. We were there as an ANA Thought Leadership Partner, and the air was el...
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ALEX STORIES 8 min read
How to Find Balance in Your Marketing Technology Stack
Chelsea Iversen Mar. 5, 2020Marketing technology, often referred to as martech, is any technology that helps marketers do their jobs better. To date, marketing technology encompasses more than 7,040 different...
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ALEX STORIES 5 min read
Why Marketers Need to Care About 5G
Chelsea Iversen Feb. 26, 2020Back in November, we told you 5G would be something to look out for in 2020. Well, it’s barely 2020 and 5G is here, and it’s confusing consumers and marketers alike. Verizon is cle...
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ALEX STORIES 8 min read
Should Brands Be on TikTok?
Chelsea Iversen Feb. 20, 2020I know what you’re thinking — TikTok is just another social media fad — but before you roll your eyes and click away, hear us out. This social app has the potential to reach users...
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ALEX STORIES 8 min read
What You Need to Know About Google’s New Cookie Policy
Chelsea Iversen Feb. 13, 2020On February 4, 2020, Google announced that publishers using the Chrome browser will be required to reveal how they collect third-party user cookies across the web. If not, Google h...
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ALEX STORIES 10 min read
How to motivate your team to learn
Chelsea Iversen Feb. 6, 2020Professional development is an important part of running a successful marketing department. You want to keep your team up to speed with critical tech trends, optimize performance a...
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ALEX STORIES 8 min read
Small business marketing basics
Chelsea Iversen Jan. 30, 2020Marketing often takes a back seat to product development in small businesses, and rightly so. Many small business owners are passionate about what they have to offer the community,...
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ALEX STORIES 8 min read
Direct Response and Performance Marketing: Interview with Corinne Casagrande
Chelsea Iversen Jan. 23, 2020For today’s interview, we sat down with Corinne Casagrande, SVP of Strategy & Digital at Broadbeam Media and ALEx course provider to discuss direct response and performance mar...
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ALEX STORIES 5 min read
How to Build a Team to Increase Marketing ROI
Chelsea Iversen Jan. 15, 2020You need to increase your marketing ROI. We all do. But it feels like a challenge when there are new channels, new expectations, new datasets, new AI configurations, and new platfo...
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ALEX STORIES 5 min read
The State of Search Marketing Today
Chelsea Iversen Jan. 7, 2020Search marketing, including paid search and search engine optimization (SEO), is a channel that has seen almost constant change over the past 25 years. The state of search marketin...
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ALEX STORIES 3 min read
Close The Year, Close the Marketing Skills Gap
Chelsea Iversen Dec. 19, 2019For marketers, 2019 has been a year of growth.Media and Communications hiring in the U.S. is up by 40 percent compared to last December. The industry now encompasses more touchpoin...
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ALEX STORIES 4 min read
What are the biggest challenges for marketing?
Chelsea Iversen Dec. 11, 2019The value of marketing is essential — this much is clear to business leaders. And yet, CMOs and marketing heads find themselves at odds with proving their department’s financial im...
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ALEX STORIES 5 min read
Top Marketing Trends to Know Before 2020
Chelsea Iversen Nov. 25, 2019Marketers need to be kept in the know when it comes to upcoming trends. Here are some of the top marketing trends we’ve been keeping our eye on as we approach the new year:It’s all...
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ALEX STORIES 3 min read
Q&A: Course Building with ALEx
Chelsea Iversen Nov. 14, 2019Education is more than just spoon-feeding information. In order to truly teach a topic, we need to break it down and pass on what we know in engaging ways -- ways that tap into var...
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ALEX STORIES 2 min read
A learning community born of necessity
Allie Shaffer Nov. 5, 2019Welcome to The Ad Learning Exchange. We’re so happy you’re here!As we grow in our careers we realize quickly that there are some things we do not learn in school. In fact, most of...
