Digital Skills Assessment

How to create a value-driven marketing team

It’s simple: Your team takes a skills assessment, and a data-driven learning path is suggested based on the results. You get a glimpse into the skills your team needs to be effective at their jobs. And they get a starting point and some direction on which courses to take.

Your business gets efficient upskilling that’s based on data, not guessing.

ALEx digital marketing assessments test your team’s knowledge and skills in areas like:

  • Industry awareness
  • Digital marketing strategy
  • Campaign management
  • Audience & customer experience
  • Content & creative
  • The digital marketing ecosystem
  • Metrics & analytics
  • Regulation & compliance

Log in or sign up to see how it works.